I found that all of the topics were pertinent and thought provoking. The "homework" fostered a solid framework for a profitable farming business. Thank you!
I found that all of the topics were pertinent and thought provoking. The "homework" fostered a solid framework for a profitable farming business. Thank you!
Read LessLower your risk when you are starting your operation by learning key tactics from someone who has been in your shoes ... or boots.
$249.00
Regular price
$399.00
Group Rate (>4)
$199.00
New Farmer Rate
Use worksheets, video, audio and text to learn the critical elements of a solid business plan.
How to define your farm values
How to craft your farm's brand
Ideal business structures for your operation
How to communicate your farm's unique value proposition
How to create a marketing strategy that converts sales
Farm budgeting and key finance opportunities
How to build a comprehensive strategic plan
Course Overview
FREE PREVIEWCourse Intructor: Paul Dorrance
FREE PREVIEWWelcome to Proven Lessons for the Success in the Business of Farming
FREE PREVIEWSurvey: What Are You Hoping to Learn?
Defining Your Farm's Identity
Building a Farm Around Your Values
Capturing Your Values
FREE PREVIEWWhere You've Been
Where You Are: Marketing & Operations
Where You Are: Human Resources & Money
Analyzing Your SWOT
Self-Review: Defining Your Farm's Identity
Laying The Foundation of Your Business Plan
Turning Your Dreams Into a Vision
Turning Your Vision Into a Mission
Turning Your Mission Into Goals
Passing Your Goals Through the Filter of Reality
Self-Review: Laying The Foundation of Your Business Plan
Crafting Your Farm's Brand
Logo
Slogans and Taglines
FREE PREVIEWTrademark
Copyright
Self Review: Crafting Your Farm's Brand
Business Structures & Tax Implications
Meet Your Guest Instructor
Selecting a Farm Attorney that Helps You Grow
Which Business Structure is Right for Me?
Which Tax Structure Is Right for Me?
Operating a Legitimate Business
FREE PREVIEWProtecting Your Farm and Your Assets
Self Review: Business Structures & Tax Implications
Understanding The Marketplace
Direct Sale vs. Wholesale
Direct Sale Options
Wholesale Options
Pricing Your Product For Your Market
Online Sales Platforms, Pros & Cons
FREE PREVIEWSelf-Review: Understanding The Marketplace
Communicating Value To Your Consumer
Consumer Confusion in Food
FREE PREVIEWLabels: An Economic Decision
The Power Of Transparency: An Alternative To Labels
The Trash Talk Trap: Differentiation vs Disparagement
Self-Review: Communicating Value To Your Consumer
Marketing Tools
Creating Your Customer’s Journey
Website: Your Farm's Online Home
To Blog or Not to Blog
Email Marketing
FREE PREVIEWGet Social…Media, That Is
Self-Review: Value Communicating With Your Consumer
The Value of A "Like" - Social Media Marketing
How & When to Post
Where to Post - Platform Overview
FREE PREVIEWWhat to Post
Best Practices to Establish and Protect Your Brand
Self-Review: The Value Of A "Like" - Social Media Marketing
Show Me The Money: Farm Budgeting & Financing
Farm Budgeting
Operating Loans 101
FREE PREVIEWUSDA Loan Programs: FSA vs NRCS
Crowdfunding
Private Funding
Self Review: Show Me The Money - Farm Budgeting & Financing
Putting It All Together: Creating Your Strategic Plan
FREE PREVIEWMarketing
Operations
Human Resources
Financial
Create and Evaluate Your Whole Farm Strategic Plan
Writing Your Business Plan
Implementing Your Business Plan
Assistance Options
Audio - 12.2
Eco-Ag U Online
Paul Dorrance
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Available from Acres U.S.A.'s Eco-Ag U Online
