Learn the business of successful farming from a top-notch instructor

Paul Dorrance has filled each chapter with thoughtful guidance, detailed worksheets, real world anecdotes, and targeted goals that ensure students walk away equipped to execute a successful strategically planned farm business.


Course curriculum

  • 2

    Defining Your Farm's Identity

    • Defining Your Farm's Identity

    • The Value in Building a Farm Around Your Values

    • Capturing Your Values

    • Where You've Been

    • Where You Are: Marketing & Operations

    • Where You Are: Human Resources & Money

    • Analyzing Your SWOT

    • Self-Assesment - Defining Your Farm's Identity

  • 3

    Laying The Foundation of Your Business Plan

    • Laying The Foundation of Your Business Plan

    • Turning Your Dreams Into a Vision

    • Turning Your Vision Into a Mission

    • Turning Your Mission Into Goals

    • Passing Your Goals Through the Filter of Reality

  • 4

    Crafting Your Farm's Brand

    • Crafting Your Farm's Brand

    • Logo

    • Slogan/tagline

    • Trade mark

    • Copyrights

  • 5

    Business Structures & Tax Implications

    • Business Structures & Tax Implications

    • Understanding LLCs

    • Managing Liability - LLC vs Partnership

    • LLC Tax Structure

    • The Operating Agreement

    • Bringing it All Together

  • 6

    Understanding The Marketplace

    • Understanding The Marketplace

    • Direct Sale Vs. Wholesale

    • Direct Sale Options

    • Wholesale Options

    • Pricing Your Product For Your Market

    • Online Sales Platforms, Pros & Cons

  • 7

    Communicating Value To Your Consumer

    • Communicating Value To Your Consumer

    • Consumer Confusion in Food

    • Labels: An Economic Decision

    • Relational Marketing: An Alternative To Labels

    • The Power of Transparency

    • Differentiation vs Pointing the Finger

    • Exercise: What Values Do You Want to Communicate?

  • 8

    Building Your Marketing Toolbox

    • Building Your Marketing Funnel & Customer Base

    • The Foundation: Website

    • Blog

    • Social Media

    • Email Marketing

    • Be There When They Look For You

    • Go To Them: Community Outreach

    • Let Them Come to You: Agri-tourism

  • 9

    The Value Of A "Like" - Social Media Marketing

    • The Value of A "Like" - Social Media Marketing

    • Where to Post - Platform Overview

    • How & When to Post

    • What to Post

    • Best Practices to Establish and Protect Your Brand

  • 10

    Show Me The Money - Farm Budgeting & Financing

    • Show Me The Money: Farm Budgeting & Financing

    • Budgeting: Enterprise Accounting, Seasonal Income, Cash Flow

    • Operating Loans 101

    • USDA Loan Programs: FSA vs. NRCS

    • Crowd-Funding

    • Private Funding

  • 11

    Putting It All Together - Creating Your Strategic Plan

    • Putting It All Together: Creating Your Strategic Plan

    • Marketing

    • Operations

    • Human Resources

    • Financial

    • Evaluate Alternatives & Contingencies

    • Write & Implement Your Business Plan

    • Homework: Submit Your Business Plan

  • 12

    Appendix

    • Bonus Resources

  • 13

    Final Test

    • Final Test

You will learn...

  • How to define your farm values

  • How to craft your farm's brand

  • Ideal business structures for your operation

  • How to communicate your farm's unique value proposition

  • How to create a marketing strategy that converts sales

  • Farm budgeting and key finance opportunities

  • How to build a comprehensive strategic plan

Pricing

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Full course coming soon!

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